Helium Escape Valve
Analog Studio | Rolex
I led the look development and created the style frames for Rolex films showcasing the patented Rolex Helium Escape Valve, establishing the visual direction and cinematic aesthetic that guided the final productions.
The Valve
Patented in 1967, it protects our watches designed for extreme diving. Rolex invented this valve so that the helium used for dives in hyperbaric tanks could be released during decompression.
The Glidelock
Introduced in 2008 and patented, it enables some of our bracelets to be adjusted up to approximately 15 or 20 mm, notch by notch, without tools. The rack is discreetly housed under the cover of our dive watches’ clasps and as of those equipped with our Oysterflex bracelet.
Credits
Client: Rolex
Directed & produced: Analog Studio
Creative Director: Mike Merron
Production: Matt Shannon, Rose Nicholson
Design & Art Direction: Dario Munoz, Matt Chandler
Compositing: Fabio Zaveti
3D Animation: Jasper Coker-Martin, Justin Auger, Nathanael Serise
Houdini Artist: Dario Munoz
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